Simple Life (Simple Living), and Voluntary Simplicity (Voluntary Simplicity), or Down Shifting called, means a lifestyle that sees itself as an alternative to consumer-surplus society. His supporters are trying to counter by abstention from consumption of everyday life and thus to lead an autonomous, fulfilling life.
Occasionally, the lifestyle with the acronym "LOVOS is abbreviated (" Lifestyles of Voluntary Simplicity ") - in line with LOHAS (Lifestyles of Health and Sustainability"), which represents a conscious and deliberate lifestyle consuming.
The simple life is no uniform pattern of life, but leads to very different, very individual characteristics. The range goes from the "Total-outs" to the consumer society, only "normal". Always characterized by an increased awareness and better monitoring of their own (consumption) is behavior.
Source : http://de.wikipedia.org/wiki/Einfaches_Leben